Online Branding Metrics

Here are some of the sites you can explore to increase your online branding metrics. Take some time to go through each of them and you can tweak here and there to increase your online branding and boost your online presence.

Brand Overviews

HowSociable? – A simple, free, tool that can measure the visibility of your brand on the web across 22 metrics

Addict-o-matic – A nice search engine that aggregates rss feeds, allowing you to quickly see the areas where a brand is lacking in presence

socialmention – A social media search engine offering searches across individual platforms (eg blogs, microblogs) or all, together with a ’social rank’ score. Whether or not the score is transparent enough to be meaningful is open to debate.

Buzz Tracking

Serph – Track buzz in real time

Google Trends – shows amount of searches and google news stories

Trendpedia – Create charts showing the volume of discussion around multiple topics. Generates cool graphs.

BlogPulse Trends – Compare the mentions of specific keywords and phrases in blog posts (LEFT vs. RIGHT)

Omgili Charts – Omgili Buzz Graphs let you measure and compare the Buzz of any term. Mostly from review sites/forums.

eKstreme – blog data is obtained from Technorati and the social bookmarks come from

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