Social Media Marketing Archives - Richs Marketing Blog

Richsblog January 25, 2018 January 21, 2018 Social Media Marketing

Social media metrics: Engagement alone is not a good metric to follow

“The meaning coded into words can’t be measured in bytes. It’s deeply compressed. Twelve words from Voltaire can hold a lifetime of experience.” —Mark Horowitz, “Visualizing Big Data.” Wired. Today there are number of analytic programs that analyze numbers but the big problem is that they can’t analyze sentiment. Sure …

Richsblog January 21, 2018 January 21, 2018 Social Media Marketing

10 Rules of social media

Marketers struggling with their social media strategy may be having trouble because they haven’t yet grasped how to move from being a faceless corporation to a “friend.” Unlike the approaches of the past, these new “rules of engagement” for social media mean marketers need to adjust the way they approach consumers. …