Online Branding Metrics

Here are some of the sites you can explore to increase your online branding metrics. Take some time to go through each of them and you can tweak here and there to increase your online branding and boost your online presence. Brand Overviews HowSociable? – A simple, free, tool that can …

Social media metrics: Engagement alone is not a good metric to follow

“The meaning coded into words can’t be measured in bytes. It’s deeply compressed. Twelve words from Voltaire can hold a lifetime of experience.” —Mark Horowitz, “Visualizing Big Data.” Wired.  Today there are number of analytic programs that analyze numbers but the big problem is that they can’t analyze sentiment.  Sure …

10 Rules of social media

Marketers struggling with their social media strategy may be having trouble because they haven’t yet grasped how to move from being a faceless corporation to a “friend.” Unlike the approaches of the past, these new “rules of engagement” for social media mean marketers need to adjust the way they approach consumers. …

A Marketing Strategy for Winners

As you form a marketing strategy, you create a plan to get result for your marketing goal. A well formed marketing should also include a good combination of techniques to achieve the result you want. A marketing technique can either make or break your company. As you understand, there are …